Your advertising message… guaranteed not to be ignored, tuned out, crumpled, recycled or thrown in the trash.
Admobile is here, and it will take your advertising message to places it’s never been before.
Admobile is a mobile advertising vehicle that delivers your message to a specific geographic zone that is determined by Dept. of Transportation traffic data. Each Admobile truck repeats a scientifically-designed, hour long route a minimum of 10 hours a day, five days a week. And each Admobile unit is constantly monitored by an on board GPS system, ensuring your message blankets it’s coverage zone, and reaches your target audience.
People remember it because it is unforgettable.
Each Admobile is equipped with 4 tri-image signs that rotate and change every eight seconds, commanding the attention of anyone in the vicinity. The motion action of the signs triggers something in your brain called the reticular activator. The reticular activator is kind of like the control panel of the brain. It is constantly looking for anything that is different, unusual, or familiar.
The motion of the Admobile engages the reticular activator, grabbing attention. The changeable signs lock in your focus. The repetitive nature of the message presentation drives recall and effectiveness. How effective is it? 94% of people recalled seeing the Admobile, 80% recalled the message on the Admobile.
In the zone
Insurance industry data shows that most people drive almost exclusively within a small radius of their homes. People live, work, and play within the same familiar area day after day. And we all use the same familiar roads to drive to work, or to go to a movie, or to pick up a gallon of milk. Even though Admobile operates only on selected high-volume commercial corridors, your message is taken home by viewers that live throughout a several mile wide area. This area is what we call a "zone". Admobile’s zone system gives you the ability to reach just the zone around your business location, or full market coverage by purchasing an ad in each zone throughout the Hampton Roads area.
If Admobile is not part of your advertising mix, your prospects may not know you’re out there.
Let’s face it. People have more choices than ever today, and technology is evolving to make it easier and easier to block out advertising messages, in and out of home. And competition is more intense than ever.
Admobile can offer 100% coverage within geographic zones during a four week measurement period, with 94% recall rate of the Admobile and 80% recall of the advertising message. Admobile, reaches over 100% of coverage zone area because of the sheer number of people that come in and out of each zone in a four week measurement period. With most zones anchored by major retail hotspots, the impact of Admobile reaches far beyond the physical confines of any one geographic zone, while saturating the people that live within the zone. The only thing that matters when you invest in advertising is the result that you see. That’s it. Admobile provides opportunities not available with other forms of media, and provides a way to ensure that your advertising mix does not leave any segment of your market uncovered.
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Sam Feldman
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