About The Shopper

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The Shopper Website

Over three decades, The Shopper has grown, matured, and honed its neighborhood advertising magazine to the delight of our readers and advertisers alike. Our readers have come to expect the highest quality writing, informational columns written by professionals in a wide variety of fields, interesting stories about businesses in their community, and photographs of neighbors having fun together and doing good works in the community. From a single Great Bridge Shopper, it has grown to include 11 direct-mailed editions that extend from Virginia Beach west to Suffolk and south into northeastern North Carolina, with a circulation of 110,000 carefully selected homes. Doctor to Doctor Magazine launched in 2009 and is direct-mailed to the homes and offices of area medical professionals; S The Magazine premiers this fall, bringing an exciting and energetic new voice and advertising opportunity to downtown Norfolk.

The intention of publisher Jean Loxley-Barnard has never wavered: to offer targeted publications that focus on getting to know the people behind the businesses readers do business with, their hopes, their dreams, their histories.  "We all like to do business with neighbors whom we know and who know us," she says. "It's that simple idea that is at the core of our business. In these days of CNN and instant information, the magazine we want to sit down and read cover to cover is something much closer to home. And that’s what The Shopper, Doctor to Doctor Magazine and S The Magazine are."

By offering such specifically market-targeted publications, our advertisers are assured a menu of options for placing their advertising where it will directly reach the people most likely to do business with them.