Last night Local Marketing Expo had an exhibitor table at the Hampton Roads Chamber of Commerce’s Spring Fling. This is the first ‘outdoor’ networking event of the year. Olde Town Portsmouth is a beautiful area. Roger Brown’s barbque was hot, the reggae from Nature’s Child was jammin’ and the crowd was having a great time. We met many sharp business owners and enjoyed sharing what LMX 2010 is all about!
One business owner I spoke with shared an interesting story with me. I asked if he had ever spent a portion of his marketing budget on advertising and saw little or no return. Yes, he said with a heavy sigh. He shared that he did not receive one call from his ads on the prescription bags at a local grocery store. Well, I said, who are you trying to target? He told me that his service was focused on businesses not individuals. I replied that he should find an avenue that would get his business in front of that group. With a gentle nod of his head, he agreed.
That may seem simple to me and to you, but imagine you are a business owner that wears ten different hats. You know sales and marketing is important but so is payroll, staffing and the list goes on. The bags seemed like a good idea, you need to advertise your business and you are pressed for time.
I feel for the guy. And I hope he registers for LMX marketing conference to learn how to make better decisions with his marketing dollars.