By Guest Blogger Bob Dwyer, Key Account Consultant, Cox Media
The Season Premiere of Project Runway’s new season found Norfolk in the Top 5 dma’s in the country!! This is just more fantastic evidence that the folks in this market LOVE THEIR LIFETIME! And love their cable in prime time.
The metered market average of the Project Runway premiere saw a 
28% increase over the prior 4 week average.
Top Markets:
1. Buffalo
2. Atlanta
3. Minneapolis-St. Paul
4. Norfolk-Portsmth-Newpt Nws
5. Providence-New Bedford
In November 2009, Norfolk cable share of viewership ranked 9th in the country, garnering 77% of the television viewing in prime time. The Norfolk cable market out-performs our market rank by 79%!
In laymen terms, this means that 79% of people are watching cable/satellite networks during the prime viewing times of 8pm to 11pm.
What does this mean to local marketing folks in Hampton Roads? Cable gives you an inexpensive option to consider when looking for targeted advertising. Targeting women? Lifetime, HGTV and Food are perfect. Looking to reach men? How about ESPN or Spike? Want to reach families with kids? Nickelodeon and Cartoon Network are tops.
Whatever the niche you need to reach to help popularize or sell your product, cable can help you reach them at a fraction of what you are used to paying. The local Cox Media sales group has 30 second spot times available on 70 plus networks that reach as many as 380K homes in Hampton Roads.
In addition, Cox Media has the ability to zone your commercial. If your organization only wants to reach people on the Southside, it is not a problem. Your rate will be adjusted and your commercial will only air in the 228K homes that subscribe to Cox Cable in Virginia Beach, Norfolk, Chesapeake and Portsmouth. If you’re selling radius is 10 miles around your location, your dollars are best used reaching that targeted audience.
So, as new seasons begin, don’t miss an opportunity to advertise to the right people at the right time on Cox cable!
