A NATIONAL CONFERENCE FOR LOCAL MINDED BUSINESSES

Blog for online results

September 17th, 2010

By Guest Blogger Jean Newton, Team Member, www.Blogsvertise.com

  • Blogs are relevant, topic centered, interactive online venues written by real people. 
  • Bloggers spread the word on a daily basis about products and services that interest them. 
  • Blogs are websites that have page rank, and tons of content pages.

The challenge is getting these bloggers to write about you.   There is no better way to spread the word about a product for babies than to have an actual ‘mommy’ write about your website.  This concept crosses industries to be true regardless of your space in the online community.  It’s a perfect match when a job seeker writes about a resume service on his blog, or a travel blogger writes about a luggage product.  You want the blogger to create relevant content and couple it with well chosen links so that your website gets the buzz, traffic, and promotion it deserves.

Blogsvertise Blog Advertising connects you with bloggers who want to write about and link to your website.   Our inventory of nearly 100,000 bloggers can be filtered by category, location, popularity, gender, and keyword. 

Register and put in your company description that you read this blog post on the LMX website to get special pricing!

Local Direct Mail Advertising Magazine, The Shopper, joins LMX Expo

August 31st, 2010

The Shopper is a proud platinum sponsor of Local Marketing Expo Conference.  With a local distribution of 110,000, the September edition of The Shopper will spotlight LMX and its President, Kurt Noer.

A hometown classic for 29 years, The Shopper has a warm, friendly feel with a timeless strategy:  neighbors doing business with neighbors.  This concept is just as important today as it was when community commerce began on Main Street.

 The Shopper strives to be the voice of ethical entrepreneurs who treat customers as neighbors.  With a conscious effort to preserve the best of the life enjoyed in simpler times, The Shopper highlights community and charity events to its readers.

Stop by The Shopper booth at the Local Marketing Expo on September 29 and say Hi!  You may find this local advertising magazine the perfect fit for your local business.

Best 8 Hour Investment

August 30th, 2010

When was the last time you invested time (eight hours) and money ($129) into your business or yourself?  Mark your calendar, register online, and make a commitment to the premier marketing event this year! 

Local Marketing Expo 2010 Conference offers 4 dynamic keynote speakers and 15 expert panel discussions on topics such as search engine optimization, e-mail marketing, social media, and targeted marketing.   Over 60 local, regional, and national marketing and business experts will be sharing their knowledge on ONE DAY, Wednesday, September 29.

Take away current trends and up to date instruction on how to improve your marketing efforts and improve return on your marketing dollars.  Invest in yourself, your business, and your success!

Wave of the future is online video.

August 25th, 2010

VideoAFX is an online video marketing company that will be exhibiting at Local Marketing Expo.  On the cutting edge of this revolutionary industry, Video AFX has an outstanding staff of media experts with years of experience.

With streaming online video, your website marketing has the advantage of getting noticed first. In this fast paced world and the ability to get information instantly from the internet, video is eye catching and memorable. 

According to How People Watch – A Global Nielsen Consumer Report, released on August 4, 2010, approximately 70% of global online consumers watch online video! 

With this marketing medium, you not only have the ability to promote yourself around the clock, but you also have the ability to cut marketing costs, go green, tell your entire story, grab your customers attention, and move your company into the next phase of online video advertising.

VideoAFX is your professional solution for your online video marketing needs.

Do you live an Executive Lifestyle?

August 20th, 2010

Executive Lifestyle Magazine, one of the Gold sponsors for LMX, is in its’ 19th year of publishing in the Hampton Roads market.  Starting with a Peninsula edition, then Southside, Executive Lifestyle Magazine recently expanded and produced a Williamsburg publication.

The publication promotes a “balanced life” between work and family priorities. Executive level professionals are often caught in a constant struggle to manage the needs of their work, family, and life. Executive Lifestyle Magazine and its President and Founder , Bill Dittmar,  encourages readers to pursue “Success with No Regrets”™.  

Hear Bill speak during two breakout sessions at Local Marketing Expo:  “Targeted Marketing” and “Using Print Marketing to Drive Results”.

Project Runway is model in Hampton Roads!

August 9th, 2010

By Guest Blogger Bob Dwyer, Key Account Consultant, Cox Media

The Season Premiere of Project Runway’s new season found Norfolk in the Top 5 dma’s in the country!!  This is just more fantastic evidence that the folks in this market LOVE THEIR LIFETIME!  And love their cable in prime time.

The metered market average of the Project Runway premiere saw a  28% increase over the prior 4 week average. 

Top Markets: 
1. Buffalo 
2. Atlanta 
3. Minneapolis-St. Paul 
4. Norfolk-Portsmth-Newpt Nws 
5. Providence-New Bedford 

In November 2009, Norfolk cable share of viewership ranked 9th in the country, garnering 77% of the television viewing in prime time.  The Norfolk cable market out-performs our market rank by 79%!

In laymen terms, this means that 79% of people are watching cable/satellite networks during the prime viewing times of 8pm to 11pm.

What does this mean to local marketing folks in Hampton Roads? Cable gives you an inexpensive option to consider when looking for targeted advertising.  Targeting women? Lifetime, HGTV and Food are perfect. Looking to reach men?  How about ESPN or Spike? Want to reach families with kids? Nickelodeon and Cartoon Network are tops.

Whatever the niche you need to reach to help popularize or sell your product, cable can help you reach them at a fraction of what you are used to paying.  The local Cox Media sales group has 30 second spot times available on 70 plus networks that reach as many as 380K homes in Hampton Roads. 

In addition, Cox Media has the ability to zone your commercial.  If your organization only wants to reach people on the Southside, it is not a problem.  Your rate will be adjusted and your commercial will only air in the 228K homes that subscribe to Cox Cable in Virginia Beach, Norfolk, Chesapeake and Portsmouth.  If you’re selling radius is 10 miles around your location, your dollars are best used reaching that targeted audience.

So, as new seasons begin, don’t miss an opportunity to advertise to the right people at the right time on Cox cable!

“Everything You’ve Learned About Marketing

August 3rd, 2010

is about to change according to Lee Mikles, co-author of the 2010 Social Marketing book: Engage Your Brand: How Smart Companies Are Using Social Marketing To Drive Their Businesses Forward.  Lee will be a panelist on the Social Media 101 breakout session at Local Marketing Expo.  You will want to hear from this author how to create a social marketing strategy.

Lee is also the co-founder and CEO of The Archer Group in Delaware. Lee’s digital marketing perspectives have been featured in national media outlets, including Advertising Age and The Wall Street Journal. Lee has also served as an Adjunct Professor at the University of Delaware, teaching Internet Marketing at the Alfred Lerner School of Business. Learn more at EngageBlog.com.

Watch for the Ad Mobile!

August 2nd, 2010

Starting the beginning of August, Local Marketing Expo will be advertised on two Admobile trucks: one in Virginia Beach, the other in Newport News.  Admobile is the newest addition to Local Marketing Expo’s sponsorships at the Platinum level.

 According to studies by Product Acceptance and Research Inc. and European Outdoor Advertising Association, people remember Admobile.   94% of people recalled seeing the Admobile and 80% recalled the message on the Admobile.

When you see the LMX ad on the Ad Mobile, let us know.  We want to know where and when.  Contact Nicole nicole@localmarketingexpo.com.

Don’t miss the Ad Mobile at the Expo.  Literally, the Admobile truck will be in the Expo Hall.  You can see this creative outdoor advertising vehicle first hand!

Hampton Roads Live at LMX

July 30th, 2010

By Guest Blogger: Chance Wilson, President, MiD World Services, Inc.

Hampton Roads LIVE / HamptonRoadsLocalNews.com (HRL) is excited to share their unique multi-media perspective with the participants of the Local Marketing Expo on Sept 29, 2010 through their sponsorship and speaking opportunity in the breakout session, ‘Integrating TV, Radio, and Multi-Media Advertising’. 

HRL has been in the forefront of successfully bringing multi-media to Hampton Roads by their innovative marketing methods. Working with small local businesses as well as larger corporate sponsors like GEICO, has expanded HRL capabilities. In today’s competitive business market it is important to explore new forms of marketing and advertising to keep up with the changing trends especially with the dependence on the Internet.  Hampton Roads LIVE is one of the first multi-media networks to uncover and communicate with the local community in such a diverse way. The LMX expo is the first expo this information will be shared. Don’t miss out.

HRL distributes news via e-mail, website, TV/Channel 4, a free high-end community publication, and special organized events.  Business DreamWorks, A Commercial Marketing Company is a full source marketing company that offer services such as regional and local marketing plan development, administrative assistance, custom web design, print, TV, corporate presentations, and media development.

Press Room: All MiD division press releases, accolades, media highlights, and business awards are available only upon request. Hampton Roads LIVE and Business DreamWorks are divisions of MiD World Services, Inc.

MiD is simply raising the bar of innovation locally and abroad!

GOOGLE keynote announced!

July 29th, 2010

Senior Account Manager on Google’s National Agency Team, Sam Feldman is confirmed to keynote at Local Marketing Expo. 

Sam works strategically with Google’s major online agency partners including local search engine marketing firm, Customer Magnetism. As an expert in online advertising solutions, paid campaign strategy, and online media buying, Sam develops and executes online marketing strategies for top East Coast interactive and pure-play PPC agencies. Sam is responsible for managing $10 million of Google advertising revenue, with his portfolio growing 5% quarterly.

We look forward to having a Google representative sharing marketing insight in Hampton Roads. Sam will be speaking about local search, Google map listings, and Google sponsored ads as online solutions for local businesses.  LMX is a wonderful opportunity to hear from some of the best!