A NATIONAL CONFERENCE FOR LOCAL MINDED BUSINESSES

Posts Tagged ‘Local Marketing Expo’

E-mail Marketing for Results

Tuesday, May 4th, 2010

What is not to love about e-mail marketing? It is easy to manage, measurable and affordable. With your information only a click away, results may come faster versus your traditional marketing channels. But how do you get results from an e-mail marketing campaign?

If you do not know where to begin or need tips to become more effective with e-mail, make sure you attend Local Marketing Expo and hear the breakout session featuring Sonya Schweitzer, Boss Chick of Wave Marketing. Formally with AOL, Sonya will share from experience how to build an email list, nurture and leverage it to your advantage to build your business and revenue.

Sonya will speak to the cost of an email campaign and potential return on investment. She will make you a believer that the integration of email into a larger marketing strategy is important and effective.

LMX – a sustainable conference

Friday, April 30th, 2010

Local Marketing Expo has chosen Virginia Beach Convention Center, a “Virginia Green” certified & Energy Star Partner, as its venue. Virginia Green is the Commonwealth of Virginia’s campaign to promote environmentally-friendly practices in all aspects of the Virginia tourism and hospitality industry. The Virginia Beach Convention Center, which is anticipated to be LEED certified in the near future, recycles, composts and donates food, incorporates its own vegetables, locally grown and organic food into its menus.

In an effort to make LMX green, we are using eco-friendly signage, reusable name tags and water stations. We are encouraging attendees to carpool and to use the recycle containers while at the conference. Exhibitors will be asked to bring realistic amounts of promotional materials and to recycle unused portions rather than dispose of them. Lastly, our speakers will be asked if they would go “paperless” so we can post notes on the LMX website after the conference.

Local Marketing Expo is committed to become as environmentally-friendly as possible. Being a sustainable conference can make a difference in our local community.

A Logo For You has a logo for you

Thursday, April 29th, 2010

A Logo For You is one of our exhibitors at LMX 2010. A Logo For You has been providing top quality custom embroidery, screen printing and promotional products in Hampton Roads since 1987. A few of their clients have included Busch Gardens and Colonial Williamsburg. When mentioning to a colleague that an embroiderer from Williamsburg was signed on to exhibit, he responded, “Is it A Logo For You?” and then, “They do great work.” This affirms to us at LMX that this event is attracting quality businesses; not only as attendees, but exhibitors as well.

Visit them at Local Marketing Expo in the fall or sooner at A Logo For You’s brand new showroom located in the Busch Industrial Park, near Water Country in Williamsburg, Virginia. The Logo Team keeps normal business hours Monday thru Friday, 8:30-5:00pm, and will also set up appointments outside of those times to accommodate clients. And don’t worry, no order is too big or too small. Let them take care of you.

Keynote Announcement for LMX 2010

Tuesday, April 27th, 2010

Maurice Jones, President and Publisher of The Virginian-Pilot, will be a keynote speaker for Local Marketing Expo 2010. Having been a Rhodes scholar, a corporate attorney and a senior state official; Maurice is well qualified to speak to the local business community.

From our first meeting with Maurice, we were impressed. His leadership experience is only enhanced by a warm smile and sense of humor. You would be hard-pressed to find a more down to earth guy. And yes, I am talking about a publisher of a newspaper that has a Sunday readership of nearly 500,000. He also oversees Pilot company web sites that have over 1 million unique visitors monthly.

We look forward to hearing from Maurice about The Pilot’s diversification over the years and the future of advertising in our local market.

Marketing a Marketing Expo?

Monday, April 12th, 2010

How do you market a marketing expo? No, this is NOT a rhetorical question. It is a valid question. Here is the answer: You market a marketing expo with all marketing tools available! So, here at LMX, we are working on all forms of advertising and media to promote this event. And why not? We want to use all the tools that are going to be discussed on September 29, 2010.

Together with our sponsors and partners, LMX will be co-marketed throughout the local and regional areas as well as nationally. You will see Local Marketing Expo direct mailings, social media marketing, print advertisements in newspapers and magazines, search engine placements, television spots, online ads, radio promotions, word of mouth and more throughout the next six months.

Let us know where you find us.

We want to know which forms of marketing markets a marketing expo best. Now, say that five times fast…