What is not to love about e-mail marketing? It is easy to manage, measurable and affordable. With your information only a click away, results may come faster versus your traditional marketing channels. But how do you get results from an e-mail marketing campaign?
If you do not know where to begin or need tips to become more effective with e-mail, make sure you attend Local Marketing Expo and hear the breakout session featuring Sonya Schweitzer, Boss Chick of Wave Marketing. Formally with AOL, Sonya will share from experience how to build an email list, nurture and leverage it to your advantage to build your business and revenue.
Sonya will speak to the cost of an email campaign and potential return on investment. She will make you a believer that the integration of email into a larger marketing strategy is important and effective.