LMX Overview

Local Marketing Expo (LMX) 2010 is a one day conference of education and opportunity for business owners and marketing professionals. The conference will consist of several keynotes, breakout sessions, an expo and a closing bash. Whether you are the CEO, marketing executive or tech support for a company, you will learn how to move your business forward in the ever evolving world of marketing.

Over 60 speakers to learn from! Scroll further down the page for details.

9:00-10:00am	Registration
10:00-10:45am	Welcome: Bill Payne, Practical Business Solutions/The Alternative Board Opening Keynote: Sam Feldman, National Agency Team, Google
10:45-11:15am	Opening of Expo Hall (open from 10:45am - 6:00pm)
	Ballroom	Breakout 1	Breakout 2	Breakout 3	Breakout 4
11:15-12:00pm	Social Media 101	PPC Google AdWords (Pay per click)	Integrating Television, Radio, & Multi-Media Advertising	Targeted Marketing	How To Land Government Contracts
12:00-1:00pm	Networking Lunch in the Expo Hall
1:00-1:45pm	Keynote: Kurt Noer, CEO & Founder, Customer Magnetism
1:45-2:15pm	Break in Expo Hall (open from 10:45am-6:00pm)
	Ballroom	Breakout 1	Breakout 2	Breakout 3	Breakout 4
2:15-3:00pm	Optimizing Your Website for Search Engines	The Evolving Role of Ad Agencies for Local Business	Effective Direct Mail Techniques	Creative Outdoor Advertising	Business Solutions for Growth
3:00-3:45pm	Keynote: Sharon Frazier, VP of Sales, Cox Media
3:45-4:00pm	Break in Expo Hall (open from 10:45am-6:00pm)
	Ballroom	Breakout 1	Breakout 2	Breakout 3	Breakout 4
4:00-4:45pm	Advanced Social Media Marketing	Customer Service 2.0	A Lesson in Efficiency: Email Marketing	Using Print Marketing to Drive Results	Planning & Tracking Your Marketing Efforts
4:45-5:30pm	Closing Keynote: Maurice Jones, President/Publisher, The Virginian-Pilot
5:30-6:00pm	Grand Giveaway in Expo Hall (5:45pm)

*The tentative schedule above is subject to change.

Opportunities Await

Local Marketing Expo (LMX) 2010 will cover all marketing topics and more - outdoor advertising, direct mail, radio, television, print, phone directories, face to face networking, e-mail, search engine optimization, social media, government leads, internships and business brokering. Whether you are a marketing guru or a beginner, LMX has something to fit your business needs.

LMX 2010 is also a cost effective opportunity to expose your business to a savvy audience of entrepreneurs, business owners, top executives and decision makers. Whether you would like to sponsor and/or exhibit at Local Marketing Expo 2010, your company will gain contact to hundreds of professionals.

Attend LMX 2010 for the incredible connections and content that will be available. You will be exposed to the best of traditional and new media promotions. Do not miss this annual conference and exhibitor extravaganza.

Complete LMX sponsorship and exhibitor opportunities here.

Accommodations for LMX

The Local Marketing Expo preferred partner for conference accommodations is Doubletree Hotel Virginia Beach, located adjacent to the Virginia Beach Convention Center and only 8 blocks from the Ocean. The Doubletree Hotel Virginia Beach features abundant complimentary parking, a sparkling indoor pool, and welcomes pets for your convenience.

Use the special offer code LME when booking your reservation to confirm a special LMX Rate of $79.

Full LMX Schedule
9:00-10:00am	Registration
10:00-10:45am	Welcome: Bill Payne Owner, Practical Business Solutions Franchisee, The Alternative Board Opening Keynote: Sam Feldman Senior Account Manager, Google National Agency Team [Return to Top]
10:45-11:15am	Opening of Expo Hall
11:15-12:00pm	*Choose from one of 5 sessions, hosted simultaneously.* Ballroom: Social Media 101 Moderator: Frederick West III Owner/CEO, Enterprise Solutions International Panel: Linda Griffin CEO, Grassroots Marketing Gail Kent MFA, ABC, President, The Buzz Factoree Lee Mikles Founder & CEO, The Archer Group Damien Steiner Smith President, Guerilla Social Media [Return to Top] Breakout 1 PPC Google AdWords (Pay per click) Moderator: Robbie Foglia Web Design & Marketing Manager, Ciniva Systems Panel: Jeremy Sherman Vice President of Search Marketing, Customer Magnetism Luisa Escobar SEO/SEM Manager, Dominion Enterprises Sam Feldman Senior Account Manager, Google National Agency Team Pete Ellard Search Marketing Specialist, Interactive Media[Return to Top] Breakout 2 Integrating Television, Radio, & Multi-media Advertising Moderator: Toiya Sosa Public Affairs & Community Relations, GEICO Panel: Chance Wilson Owner, Business DreamWorks Jim Zagami Director of Sales, Virginia, COX Media Andy Hilton Local Sales Manager, WTKR - News Channel 3 / WGNT - CW27 Adam Bush Vice President, Group Account Manager, The Nielsen Company [Return to Top] Breakout 3 Targeted Marketing Moderator: Del Scheitler Director of Marketing & Business Development, Pilot Media Panel: Bill Dittmar Founder/President, Executive Lifestyle Magazine Laura Baxter Publisher, Military Newspapers of Virginia & Flagship Newspapers John Dowd Founder, Precision Ads[Return to Top] Breakout 4 How to Land Government Contracts Moderator: To Be Announced Panel: Karen Bailey CEO, The Resource King More to be announced![Return to Top]
12:00-1:00pm	Networking Lunch in the Expo Hall
1:00-1:45pm	Keynote: Kurt Noer Founder/CEO, Customer Magnetism
1:45-2:15pm	Break in Expo Hall (open from 10:45am-6:00pm)
2:15-3:00pm	Choose from one of 5 sessions, hosted simultaneously. Ballroom: Optimizing Your Website for Search Engines Moderator: Aaron Bull Co-Owner, Bull & Crowley MediaWorks Panel: Jeremy Sherman Vice President of Search Marketing, Customer Magnetism Lindsay Martin Project Manager of Mobile Media, Customer Magnetism James Bull GM, Interactive Marketing Services, The Virginian-Pilot[Return to Top] Breakout 1 The Evolving Role of Ad Agencies for Local Business Moderator: Jane Plante Local Sales Manager, WAVYTV/FOX43 Panel: Douglas Burdett President, Artillery Marketing Communications LLC Elizabeth Lester President, Launch Interactive Jeffrey Ringer President, Ringer/RG Joe Delatte VP of Marketing Strategies, 7th Point [Return to Top] Breakout 2 Effective Direct Mail Techniques Moderator: Brad McDonald President/Owner, Sandler Training of Norfolk Panel: Gary Martin President, PLM Graphics Dean Hanisko Senior VP, Corporate Business Development, Great Lakes Integrated Sara Lovell General Manager, Pilot Direct[Return to Top] Breakout 3 Creative Outdoor Advertising Moderator: Kathryn Barrett Emmy-award Winning Journalist & Independent Video Producer Panel: Ben Englehart Advertising Account Executive, Adams Outdoor Advertising Frederick West III Chief Branding Officer, Scott and Company, LLC Patrick Cunningham Owner, AdMobile[Return to Top] Breakout 4 Business Solutions for Growth Moderator: Bill Wright Partner, B2BCFO Panel: Ed O'Brien, Owner, O'Brien & Associates James Taylor, Director, MBE Capital Connect Roland Davis President/CEO, Sajomach Business Services[Return to Top]
3:00-3:45pm	Keynote: Sharon Frazier Vice President of Sales, Cox Media
3:45-4:00pm	Break in Expo Hall (open from 10:45am-6:00pm)
4:00-4:45pm	Choose from one of 5 sessions, hosted simultaneously. Ballroom: Advanced Social Media Marketing Moderator: Lori Aitkenhead Owner, SocialCentric Panel: Liz McClendon Social Media Manager, Customer Magnetism Del Scheitler Director of Marketing & Business Development, Pilot Media Erica Campbell Senior Manager of New Media Marketing, For Rent Media Solutions Naoma Doriguzzi New Media Director, New American Mortgage[Return to Top] Breakout 1 Customer Service 2.0 Moderator: Bob Dwyer Key Account Coordinator, Cox Media Panel: Susan Milhoan President/CEO, The Retail Alliance Owen Van Sykle President, The Van Sykle Group Rich Garner Founder & Creative Director, Garner New Media Ken Hershberger President, Left Brain Systems[Return to Top] Breakout 2 A Lesson in Efficiency: Email Marketing Moderator: Lisa Renz Executive Director, BNI of Southeastern Virginia Panel: Sonya Schweitzer President/Boss Chick, Wave Marketing Elizabeth Smith Online Content & Marketing Director, Pilot Media Colin Taylor Founder, Mindsite Marketing Labs[Return to Top] Breakout 3 Using Print Marketing to Drive Results Moderator: Jim Brown New Business Acquisition Manager, The Virginian-Pilot Panel: Mike Lambert Advertising Research Manager, The Virginian-Pilot Bill Day Strategy Director, Howell Creative Group John Dowd Founder, Precision Ads Bill Dittmar Founder/President, Executive Lifestyle Magazine[Return to Top] Breakout 4 Planning & Tracking Your Marketing Efforts Moderator: Kristin Fitch President/CEO, Ziggity Zoom, LLC Panel: Kevin Neff Owner, The Marketing Concierge Frank Reed Vice President of Business Development, Trackur.com Kelly Meerbott Owner, Meerbott Marketing [Return to Top]
4:45-5:30pm	*Wrap Up* Closing Keynote: Maurice Jones President/Publisher, The Virginian-Pilot
5:30-6:00pm	Grand Giveaway in Expo Hall (5:45pm)

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