THE BEST 8 HOURS YOUR COMPANY WILL INVEST ALL YEAR

LMX Overview

Local Marketing Expo (LMX) 2010 is a one day conference of education and opportunity for business owners and marketing professionals. The conference will consist of several keynotes, breakout sessions, an expo and a closing bash. Whether you are the CEO, marketing executive or tech support for a company, you will learn how to move your business forward in the ever evolving world of marketing.

Over 60 speakers to learn from! Scroll down the page for details, or simply click the links below.

9:00-10:00am Registration (get more info)
10:00-10:45am MC: Bill Payne, Practical Business Solutions/The Alternative Board
Opening Keynote: Sam Feldman, National Agency Team, Google
10:45-11:15am Opening of Expo Hall (open from 10:45am - 6:00pm)
  Ballroom Room 2A Room 2B Room 2C Room 2D
11:15-12:00pm Social Media 101 PPC Google AdWords (Pay per click) Integrating Television & Multi-Media Advertising Targeted Marketing Radio Revolution
12:00-1:00pm Networking Lunch in the Ballroom
1:00-1:45pm Keynote: Kurt Noer, CEO & Founder, Customer Magnetism
1:45-2:00pm Break in Expo Hall
  Ballroom Room 2A Room 2B Room 2C Room 2D
2:00-2:45pm Optimizing Your Website for Search Engines The Evolving Role of Ad Agencies for Local Business Effective Direct Mail Techniques Creative Outdoor Advertising Business Solutions for Growth
2:45-3:00pm Break in Expo Hall
3:00-3:45pm Keynote: Sharon Frazier, VP of Sales, Cox Media
3:45-4:00pm Break in Expo Hall
  Ballroom Room 2A Room 2B Room 2C Room 2D
4:00-4:45pm Advanced Social Media Marketing Customer Service 2.0 A Lesson in Efficiency: Email Marketing Using Print Marketing to Drive Results Planning & Tracking Your Marketing Efforts
4:45-5:00pm Break in Expo Hall
5:00-5:45pm Closing Keynote: Maurice Jones, President/Publisher, The Virginian-Pilot
5:45-6:00pm Grand Giveaway in Expo Hall (5:45pm)

*The tentative schedule above is subject to change.


Opportunities Await

Local Marketing Expo (LMX) 2010 will cover all marketing topics and more - outdoor advertising, direct mail, radio, television, print, phone directories, face to face networking, e-mail, search engine optimization, social media, government leads, internships and business brokering. Whether you are a marketing guru or a beginner, LMX has something to fit your business needs.

LMX 2010 is also a cost effective opportunity to expose your business to a savvy audience of entrepreneurs, business owners, top executives and decision makers. Whether you would like to sponsor and/or exhibit at Local Marketing Expo 2010, your company will gain contact to hundreds of professionals.

Attend LMX 2010 for the incredible connections and content that will be available. You will be exposed to the best of traditional and new media promotions. Do not miss this annual conference and exhibitor extravaganza.

Complete LMX sponsorship and exhibitor opportunities here.

Accommodations for LMX

The Local Marketing Expo preferred partner for conference accommodations is Doubletree Hotel Virginia Beach, located adjacent to the Virginia Beach Convention Center and only 8 blocks from the Ocean. The Doubletree Hotel Virginia Beach features abundant complimentary parking, a sparkling indoor pool, and welcomes pets for your convenience.

Use the special offer code LME when booking your reservation to confirm a special LMX Rate of $79.

Full LMX Schedule
9:00-10:00am

Registration

10:00-10:45am

MC:
Bill PayneBill Payne
Owner, Practical Business Solutions
Franchisee, The Alternative Board

Opening Keynote:
Sam FeldmanSam Feldman
Senior Account Manager,
Google National Agency Team

[Return to Top]
10:45-11:15am

Opening of Expo Hall

11:15-12:00pm

Choose from one of 5 sessions, hosted simultaneously.

Ballroom:
Social Media 101

Moderator:
Frederick West III Frederick West III
Owner/CEO,
Enterprise Solutions International

Panel:
Linda GriffinLinda Griffin
CEO,
Grassroots Marketing

Gail KentGail Kent
MFA, ABC, President,
The Buzz Factoree

Frederick West IIILee Mikles
Founder & CEO,
The Archer Group

Damien Steiner SmithDamien Steiner Smith
President,
Guerilla Social Media [Return to Top]

Room 2A
PPC Google AdWords (Pay per click)

Moderator:
Robbie FogliaRobbie Foglia
Online Advertising & Search Marketing Manager,
Ciniva Systems

Panel:
Jeremy ShermanJeremy Sherman
Vice President of Search Marketing,
Customer Magnetism

Luisa EscobarLuisa Escobar
SEO/SEM Manager,
Dominion Enterprises

Sam FeldmanSam Feldman
Senior Account Manager,
Google National Agency Team

Pete EllardPete Ellard
Search Marketing Specialist,
Pilot Interactive[Return to Top]

Room 2B
Integrating Television, Radio, & Multi-media Advertising

Moderator:
Toiya SosaToiya Sosa
Public Affairs & Community Relations,
GEICO

Panel:
Chance WilsonChance Wilson
Owner,
Hampton Roads Live

Jim ZagamiJim Zagami
Director of Sales, Virginia,
COX Media

Andy HiltonAndy Hilton
Local Sales Manager,
WTKR - News Channel 3 / WGNT - CW27

Adam BushAdam Bush
Vice President, Group Account Manager,
The Nielsen Company [Return to Top]

Room 2C
Targeted Marketing

Moderator:
Elizabeth SmithElizabeth Smith
Online Content & Marketing Director,
Pilot Media

Panel:
Bill DittmarBill Dittmar
Founder/President,
Executive Lifestyle Magazine

Laura BaxterKatherine Filer
Market Research Analyst,
Pilot Media

Laura BaxterCarrie Crisman
Online Marketing Executive,
Pilot Interactive

John DowdJohn Dowd
Founder,
Precision Ads[Return to Top]

Room 2D
Radio Revolution

Moderator:
To Be Announced

Panel:
Greg BicouvarisGreg Bicouvaris
Owner,
GJB Productions & Marketing[Return to Top]

More to be announced soon!

12:00-1:00pm

Networking Lunch in the Ballroom

1:00-1:45pm

Keynote:
Kurt NoerKurt Noer
Founder/CEO,
Customer Magnetism

1:45-2:00pm

Break in Expo Hall

2:00-2:45pm

Choose from one of 5 sessions, hosted simultaneously.

Ballroom:
Optimizing Your Website for Search Engines

Moderator:
Aaron BullAaron Bull
Co-Owner,
Bull & Crowley MediaWorks

Panel:
Jeremy ShermanJeremy Sherman
Vice President of Search Marketing,
Customer Magnetism

Lindsay MartinLindsay Martin
Project Manager of Mobile Media,
Customer Magnetism

James BullJames Bull
GM, Interactive Marketing Services,
Pilot Interactive[Return to Top]

Room 2A
The Evolving Role of Ad Agencies for Local Business

Moderator:
Jane PlanteJane Plante
Local Sales Manager,
WAVYTV/FOX43

Panel:
Douglas BurdettDouglas Burdett
President,
Artillery Marketing Communications LLC

Elizabeth LesterElizabeth Lester
President,
Launch Interactive

Jeffrey RingerJeffrey Ringer
President,
Ringer/RG

Joe DelatteJoe Delatte
VP of Marketing Strategies,
7th Point [Return to Top]

Room 2B
Effective Direct Mail Techniques

Moderator:
No Photo AvailableBrad McDonald
President/Owner,
Sandler Training of Norfolk

Panel:
Gary MartinGary Martin
President,
PLM Graphics

Dean HaniskoDean Hanisko
Senior VP, Corporate Business Development,
Great Lakes Integrated

Sara LovellSara Lovell
General Manager,
Pilot Direct[Return to Top]

Room 2C
Creative Outdoor Advertising

Moderator:
Kathryn Barrett Kathryn Barrett
Emmy-award Winning Journalist
& Independent Video Producer

Panel:
Ben EnglehartBen Englehart
Advertising Account Executive,
Adams Outdoor Advertising

Frederick West III Frederick West III
Chief Branding Officer,
Scott and Company, LLC

Patrick CunninghamPatrick Cunningham
Owner,
AdMobile
[Return to Top]

Room 2D
Business Solutions for Growth

Moderator:
Bill WrightBill Wright
Partner,
B2BCFO

Panel:
Ed O'BrienEd O'Brien,
Owner,
O'Brien & Associates

James TaylorJames Taylor,
Director,
MBE Capital Connect

Karen BaileyKaren Bailey,
CEO,
The Resource King International, LLC

Roland DavisRoland Davis
President/CEO,
Sajomach Business Services
[Return to Top]

2:45-3:00pm

Break in Expo Hall

3:00-3:45pm

Keynote:
Sharon FrazierSharon Frazier
Vice President of Sales,
Cox Media

3:45-4:00pm Break in Expo Hall
4:00-4:45pm

Choose from one of 5 sessions, hosted simultaneously.

Ballroom:
Advanced Social Media Marketing

Moderator:
Del ScheitlerDel Scheitler
VP of Marketing & New Media,
Studio Center

Panel:
Liz McClendonLiz McClendon
Social Media Manager,
Customer Magnetism

Lori AitkenheadLori Aitkenhead
Owner,
SocialCentric

Erica CampbellErica Campbell
Senior Manager of New Media Marketing,
For Rent Media Solutions

No Photo AvailableNaoma Doriguzzi
New Media Director,
New American Mortgage
[Return to Top]

Room 2A
Customer Service 2.0

Moderator:
Bob DwyerBob Dwyer
Key Account Coordinator,
Cox Media

Panel:
Susan MilhoanSusan Milhoan
President/CEO,
The Retail Alliance

Owen Van SyckleOwen Van Syckle
President,
The Van Syckle Group

Ken HershbergerKen Hershberger
President,
Left Brain Systems[Return to Top]

Room 2B
A Lesson in Efficiency: Email Marketing

Moderator:
Lisa RenzLisa Renz
Executive Director,
BNI of Southeastern Virginia

Panel:
Sonya SchweitzerSonya Schweitzer
President/Boss Chick,
Wave Marketing

Gina WatkinsGina Watkins
Regional Development Director,
Constant Contact

Shane DesrochersShane Desrochers
Director of Sales,
Silverpop Systems

Colin TaylorColin Taylor
Founder,
Mindsite Marketing Labs[Return to Top]

Room 2C
Using Print Marketing to Drive Results

Moderator:
Jim BrownJim Brown
New Business Acquisition Manager,
Pilot Media

Panel:
Mike LambertMike Lambert
Advertising Research Manager,
Pilot Media

Bill DayBill Day
Strategy Director,
Howell Creative Group

John DowdJohn Dowd
Founder,
Precision Ads

Bill DittmarBill Dittmar
Founder/President,
Executive Lifestyle Magazine[Return to Top]

Room 2D
Planning & Tracking Your Marketing Efforts

Moderator:
Kristin FitchKristin Fitch
President/CEO,
Ziggity Zoom, LLC

Panel:
Kevin NeffKevin Neff
Owner,
The Marketing Concierge

Frank ReedFrank Reed
Vice President of Business Development,
Trackur.com

Kelly MeerbottKelly Meerbott
Owner,
Meerbott Marketing [Return to Top]

4:45-5:00pm

Break in Expo Hall

5:00-5:45pm

Wrap Up

Closing Keynote:
Maurice JonesMaurice Jones
President,
Pilot Media

5:45-6:00pm

Grand Giveaway in Expo Hall (5:45pm)



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