Elizabeth Lester

President, Launch Interactive

Elizabeth Lester has over 15 years of experience in advertising and marketing, with specific expertise in Internet and email marketing. She is currently the President of Launch Interactive, a full-service Internet marketing firm, specializing in website design and development, brand definition, online advertising, email marketing, search engine marketing, social media and mobile marketing.

Prior to joining Launch Interactive, she was Director of Marketing for Homes.com, where she built marketing programs to increase sales productivity and to cost-effectively drive more home buyers to Homes.com.  Before Homes.com, Elizabeth was a Senior Marketing Manager with Washingtonpost/Newsweek Interactive where she developed sales and marketing strategies to increase revenue for the company’s online properties, including washingtonpost.com, Newsweek.com, Slate.com and BudgetTravelOnline.com.

Elizabeth has worked for Verizon Communications developing B2B marketing programs and she spent the early years of her career in account management at The Martin Agency in Richmond, Virginia. In October 2009, Elizabeth was recognized by Inside Business as a Top 40 Under 40 in Hampton Roads. She is a graduate of the College of William and Mary.