Erica Campbell

Senior Manager of New Media Marketing, For Rent Media Solutions

Erica Campbell has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in 2004 and currently serves as the Senior Manager of New Media Marketing for For Rent Media Solutions. Her experience includes search engine optimization, search marketing, corporate event planning, developing, executing, optimizing and analyzing social media strategic plans across multiple channels including blogs, social networking sites, video sharing sites, mobile marketing platforms and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing the email marketing initiatives. In addition, Campbell is a national public speaker and conducts added value Webinars for customers as well as training for Dominion Enterprises employees nationwide.

Campbell has also presented topics such as Search Engine Optimization and Social Media at the Optimization Summit, Corporate Housing Providers Association Conference & Exposition, Hampton Roads American Marketing Association Event, Old Dominion University American Marketing Association, Virginia Small Business Development Center Professional Development Meeting, and Florida Apartment Association Education Conference & Tradeshow, Volunteer Hampton Roads, and to The Virginian-Pilot Leadership Team. In addition, she serves as Vice President of Social Media on the Board of the Hampton Roads Chapter American Marketing Association and is a member of the PR/Marketing team for the Tidewater Affiliate of Susan G. Komen for the Cure. Prior to joining Dominion Enterprises, Campbell graduated Cum Laude from Old Dominion University in 2004 with a Sports Management degree with an emphasis on Sports Marketing and Promotions and a minor in Marketing. She also played on the women’s Division 1 soccer team and interned as a Marketing Assistant for Global Spectrum.