Founder & CEO, The Archer Group
Lee is the co-author of the 2010 Social Marketing book: Engage Your Brand: How Smart Companies Are Using Social Marketing To Drive Their Businesses Forward. As co-founder and CEO of The Archer Group, Lee provides the company's vision and overall strategy. He holds both Electrical Engineering and MBA degrees from the University of Delaware, making digital marketing almost the only logical career choice for Lee.
Lee’s digital marketing perspectives have been featured in national media outlets, including Advertising Age and The Wall Street Journal. Lee has also served as an Adjunct Professor at the University of Delaware, teaching Internet Marketing at the Alfred Lerner School of Business. Learn more at EngageBlog.com.
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