Lori Aitkenhead

Owner, SocialCentric

There’s a party happening on the Internet – a very unique gathering known as “Social Media!” Lori Aitkenhead is owner of SocialCentric– a full service agency in Virginia Beach helping companies join the party and get to the top of the Internet VIP list.

An Inbound Marketing Certified Professional, Lori has provided successful social marketing for local and national clients in numerous industries such as law, retail, hospitality, real estate, consulting, and non-profit including the Virginia Chapter of the American Water Works Association.  Additionally, her agency, SocialCentric, is an official Partner of HubSpot – a world-renowned inbound marketing company.
Locally, Lori served as Vice President and Program Director for Social Media Club Virginia Beach in its inaugural year. Social Media Club is one of the world’s largest associations advocating social media. In January, Lori co-presented “Social Media is Good for Business” at Social Media @ the Beach – the year’s first social media conference in Hampton Roads.

Though she specializes in Internet marketing, Lori’s experience spans the entire field of integrated communications, including traditional marketing, advertising and public relations. At local marketing agency Seventh Point, Lori served as the direct marketing Account Executive for Cox Communications. In her time there, she helped Cox increase quarter-over-quarter direct marketing responses by over 16%. Prior, she worked directly for Cox Communications in Public Affairs. Lori has also provided marketing services for HDR Engineering - ranked number eleven among the top 500 international design firms. There, she achieved a noteworthy proposal win ratio of over 70% in 2009.

Lori’s education includes a Masters degree in Integrated Marketing Communications from Eastern Michigan University and a Bachelors degree in English from The College of William & Mary. She began her career as an 11th grade American literature teacher at Menchville High School, her alma mater in Newport News.

If you’ve made it to this point in Lori’s bio, here are some facts you may find a bit more impressive. Lori Aitkenhead was voted most popular girl…in her fourth grade class. Additionally, Lori possesses a unique talent for retaining teeth. She still has two baby teeth…and there are no permanent teeth under them.