Luisa Escobar

SEO/SEM Manager, Dominion Enterprises

With 9 years of experience, Luisa Escobar has accumulated a great deal of knowledge in the field of search engine marketing which include search engine optimization, pay per click advertising, and web analytics. Her career has grown from project management at a internet advertising agency to directing all search engine marketing efforts for large company.

Luisa joined Dominion Enterprises in 2006, and currently serves as the SEO/SEM Manager of the online recruitment division which is comprised of EmploymentGuide.com, CareersinGear.com, HealthCareerWeb.com, WiserWorker.com, Jobalot.com, and TheEducationGuide.com. In this position, she develops strategies and oversees their execution to ensure that traffic and goals are accomplished with a high-level of success and precision.

She started her career as a Project Manager at Customer Magnetism after receiving a Marketing Management degree from Virginia Tech. During this time, she learned the concepts needed to research and execute search engine friendly strategies. In addition, she also managed pay per click accounts for multiple clients.

Luisa’s areas of expertise include:

• Keyword research and generation for search engine friendly content development, metadata implementation, and appropriate link anchor text
• Page structure, URL naming conventions, and content strategies including internal linking, headings, and alt tags
• Link building using blogs, online partnerships, articles, and press releases
• Pay per click advertising within Google Adwords, Yahoo Sponsored Search, Microsoft AdCenter and second tier search engines
• Web analytics implementation and reporting of KPIs including bounce rates, conversion rates, and any site specific goals
• Competitive market analysis for gathering business intelligence